a new experience for an industry product that shines in a completely new light

Design

Brand Visuals

Product Design

a new experience for an industry product that shines in a completely new light

In this project, a new design was not enough. The client was in need of a new design language to reach their customers. We presented an industrial product as a lifestyle. The core product is a multi-purpose perforated sheet. The new presentation reflect the worldwide reach of of Hein, Lehmann and their strong position on the market.

making of
behind the scenes

Intro

In this project, a new design was not enough. The client was in need of a new design language to reach their customers. We presented an industrial product as a lifestyle. The core product is a multi-purpose perforated sheet. The new presentation reflect the worldwide reach of of Hein, Lehmann and their strong position on the market.

making of
behind the scenes

Intro

In this project, a new design was not enough. The client was in need of a new design language to reach their customers. We presented an industrial product as a lifestyle. The core product is a multi-purpose perforated sheet. The new presentation reflect the worldwide reach of of Hein, Lehmann and their strong position on the market.

making of
behind the scenes

In this project, a new design was not enough. The client was in need of a new design language to reach their customers. We presented an industrial product as a lifestyle. The core product is a multi-purpose perforated sheet. The new presentation reflect the worldwide reach of of Hein, Lehmann and their strong position on the market.

Darkness creates tension

We considered different directions for the design of this new brand. In the end we favored a dark, saturated look & feel. It increases the focus on the presented products and creates visual tension. The aesthetics of shiny metal combined with a dark background implies high quality (see B2C brands like WMF or GAGGENAU).

Lifestyle and B2B

This design study answers the question whether a B2B product can feel like a B2C product. Our study presents the product in a lifestyle fashion. It modernizes the product "Conidur" and emphasizes emotion through the re-branding. But above all, it creates space for an effective brand that strongly distinguishes itself from the competition thanks to the new design.

making of
behind the scenes
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we don't make mistakes, just aesthetic little accidents.

Gutes Design schafft Vertrauen.

Wer die Form beherrscht, darf in die Suppe spucken.

Denken oder Sein. Beides geht nicht.

Der Suchende glaubt nicht.

Graphic design will save the world.

Designer sind Störenfriede.

Es gibt keinen Bonus fürs Jammern.

Fleiß für die falschen Ziele im Leben ist schädlicher, als Faulheit für die Richtigen.

reduce noise, add value.

Das Design gibt uns eine emotionale Heimat.

Glaube nicht alles, was du denkst.

Ugliness does not sell.

Zeit ist ein Egoist.

Geld spielt keine Rolex.

Einfachheit ist die höchste Form der Raffinesse.

So, wer lange guckt, muss auch kaufen.

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